Meet the woman behind the brand

Designer Sif Jakobs launched her eponymous brand in 2009 with the simple belief that every woman has the right to shine. Since then she’s been dedicated to creating luxury jewellery and watches that are accessible to all.

Born in Iceland, trained goldsmith, Sif now spends her time between Copenhagen and travelling to major European cities finding inspiration wherever she goes. Her unique aesthetic combines Nordic cool with Italian elegance, resulting in effortlesspieces that bring shine and sparkle to every day and every occasion.

Inspiring jewellery that lets every woman shine

From our Copenhagen studio, we create jewellery to lift your spirits and elevate your look, whoever you are, whatever you do, wherever your days, and nights, may take you. Drawing inspiration from travel, nature, architecture and more, we carefully curate collections of effortless everyday essentials, special occasion showstoppers and fashion-forward icons. Using the best possible materials, we pride ourselves on making luxury design affordable so everyone can play.


The brand is famous for its eye-catching and elegant jewellery that often has a raw twist and a cool edge. The look is upscale while still being “affordable luxury”. The brand has regularly featured in popular fashion and lifestyle media and has a growing international fan base. The jewellery has been seen on celebrities such as Miley Cyrus, Katy Perry, Dua Lipa, Alesha Dixon and many more celebs. Additionally, a wide range of fashion influencers love Sif Jakobs Jewellery, and the brand frequently appears in their SoMe channels.

Today Sif Jakobs Jewellery is represented internationally and is a widely sought-after brand by discerning and fashionforward retailers as the category leading brand in silver & zirconia jewellery and watches. The brand is a proud winner of various prestigious European jewellery awards.