Our Story

Fashion Jewelry brand 

The award-winning Danish jewellery brand Sif Jakobs Jewellery designs and produces sophisticated jewellery of the highest standard with a modern expression.

The look is upscale while still being “affordable luxury”. The jewellery is made of rhodium, 18k rose gold or yellow gold plated 925 sterling silver. High quality zirconia stones that create a luxurious and dramatic expression are often featured in Sif Jakobs’ collections.

Sif Jakobs Jewellery became known as the Copenhagen-based jewellery brand with a sparkling black and white universe. However, in 2018 the rainbow collection was introduced where a wealth of beautiful stones in popping colours are sprinkled throughout the collection, adding a richly delightful aesthetic not before seen by the brand. The colourful collection offers something for the more daring, whilst never losing a hint of the style so synonymous with the brand.

Since the launch of Sif Jakobs Jewellery in 2009, the brand has grown rapidly and is regularly featured in popular fashion and lifestyle media.

Sif Jakobs Jewellery also has a growing international fan base, and the jewellery is often seen on celebrities such as Dua Lipa, Ellie Goulding, Miley Cyrus and Katy Perry. A wide range of fashion influencers also love Sif Jakobs Jewellery and the brand frequently appears in their media.

Today, Sif Jakobs Jewellery is represented in 21 countries and is a sought after jewellery brand in international jewellery stores who consider Sif Jakobs Jewellery a strong profile brand.

The brand is a proud winner of various prestigious European jewellery awards.

Brand to Watch

Sif Jakobs Jewellery winning the award ‘Brand to Watch’ at the prestigious UK Jewellery Awards 2016.

In this competitive category, the judges were looking for a brand that had shown consistent growth since launch and specifically in the past 12 months. With this in mind, Sif Jakobs Jewellery was hailed by the judges as “a great example of growth”, developing into a name that is now “well known in the UK market”.

Winner Collection of the year

Responding to the growing consumer demand for personalised jewellery, Sif Jakobs Jewellery ramped up its offer in this sector of the market with the launch of Zodiaco, a collection inspired by astrological signs and stories written in the skies.

 The range comprises delicate pendants in silver and gold-plate, featuring the 12 iconic constellations marked out by cubic zirconia stones in varying sizes.

Sif Jakobs, designer and founder of the eponymous brand, shares “Bringing customised and personalised designs into the jewellery portfolio is a natural extension to our collections. I have always aimed to design jewellery that expresses who you are, and the new personalised zodiac signs collection does just that. I believe that these signs appeal to almost every individual.”

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